Creation of Logos

A brand symbolizes a concept, idea, or image that represents its idea, company, services, or products. Being compounded by name, symbols, and colors, a brand must be unique, to differentiate itself from the competition. Its values and ideals must also be represented.

Branding is the art of creating a connection between what consumers want to think about their company and what people actually perceive. It is an activity that involves planning and strategy and goes far beyond the name, logo, and design that are used for people to recognize and differentiate in the moment of contact. The purpose of Branding management is, deep down, to transmit a clear message and connect with clients.

The effective branding management of the brand helps to create involvement and an emotional connection with its clients. More than an idea or image of a company, product, or service, it is a differentiation element that should add recognition and value to who perceives it.

Branding management is an essential element for the evolution and growth of a brand. Here are some of the benefits of Branding:

• It increases credibility to your brand. People tend to trust brands that do a good Branding management, and consequently to prefer this brand.
• It meets expectations and standards. Currently having or not having a brand is not something optional for a company.
• It adds value to your business. Brand Equity is one of the factors that can increase the financial value of a company for potential buyers.

The Branding process starts with an idea or passion of our clients. We start by having a broad vision of the world around us, of your business, and your vision to start the creative process in creating a concept for your brand.

We focus on knowing the profile of your client, your target audience, and developing personas. We create a positioning for your brand and the promise you want to fulfill, we think about the concept and Storytelling to start the creation of the brand with the objective of being consistent and differentiated.

Brand identity includes all the visual elements that represent the brand such as the logo, stationery, or, for example, simple envelopes. The logo is a very important element of the brand because it is often the first visual contact with the brand. Branding, in the background, brings together all the elements of the brand, including the logo and corporate identity, combined with a Marketing and Communication strategy.

We are a team of multidisciplinary professionals in the areas of Design, Marketing, and Communication ready to listen to your ideas and create strategies that allow you to develop consistent and distinctive brands through a more personal and sentimental approach. One of the great benefits of working in partnership with us is the knowledge that we have acquired in the management of Branding, focused on creating links between the consumer and the brands. We have access to specialized platforms and close relationships with expert partners (journalists, photographers, or animators) that allow us to leverage your brand. We add perceived value to your brand through exceptional Design and Branding.

In a brand development process three fundamental questions arise: Why, how and where to register?

The registration of a trademark is, first of all, the obtaining of legal protection against abusive use by third parties and that also confers the right to use symbols that may dissuade the violation, such as ®.

As a first step, we analyze the availability of the name, trademark, or symbols registered at a national and international level, so that no application is made for registration with elements identical to other trademarks. We then check whether there is a domain available for registration with the brand name, always following standards and requirements per current legislation. The next step is to apply for registration with the competent authorities, and in Portugal, the institution responsible is the INPI (National Institute of Intellectual Property), while for the registration of community trademarks in the European Union is the EUIPO (European Union Intellectual Property Office). The international registration is through an application to the WIPO (World Intellectual Property Organization) institution.