All companies that use E-mail Marketing are unanimous: it is one of the communication tools on the Internet that generates the highest return on investment. Whether through informative, didactic, or commercial content, sending E-mail Marketing allows you to communicate with potential customers and develop relationships in a personalized way.
E-mail Marketing is the name given to the process of sending messages for commercial purposes by e-mail, to a group of e-mail contacts of potential customers and clients, obtained by a company. This Digital Marketing strategy aims to promote leads, present offers, news, disclose events, make promotions, send newsletters, or simply follow the so-called “customer journey”, with purchase confirmation and registration emails.
We know that most of the e-mails you will send won't translate into sales, but what matters in E-mail Marketing strategies is not only that! Through a simple click on a link placed in the message, you can transport users to your company's website. Halfway to start interacting with potential customers (who can leave comments and share content, for example) and maintain a close relationship, an essential step to confer authority and credibility to your brand.
E-mail Marketing can help with lead conversion because through periodic communications it is much easier to keep your company in evidence for potential consumers. And this way, when one of them needs your product or service, you remember your brand! By attracting potential customers to your site, we guarantee you more qualified visits, such as visits from people who click on your e-mails and therefore have an interest in your company, becoming potential customers!
When someone registers to receive your e-mails, they can and should take the moment to ask for more information to segment your contacts. We can help you show the benefits of registration (blog articles, ebooks, newsletters, discounts...) so that the task of collecting additional data (such as age, area of residence, profession, interests, among others) is easier. We can help you catch people's attention as early as possible and show that your credibility.
Did you know that the cost of sending an E-mail Marketing campaign is minimal and that the return - whatever it is - is always a gain? You can benefit from the creation and sedimentation of a credible relationship between your company and the client and enhance the results!
With your brand in evidence through E-mail Marketing campaigns, potential customers not only remember your company, but sooner or later they can become your customers and allow you to close more sales.
So that you don't miss a hint of your E-mail Marketing actions, we measure the results of your campaigns to allow you to meet the people who have seen, read and clicked on links in the e-mail, so that you can study the profile of potential customers.
We design an E-mail Marketing strategy that fits your company’s objectives, your brand image and the profile of your target audience. All so that you can attract more qualified leads, your potential customers, and with them close more sales!
During the planning of our E-mail Marketing service for your company, we contemplate some fundamental elements for the success of our contents:
A good database is essential to achieve good results. That's why you should ensure a list with e-mail addresses of people who have the profile of consumers of your product or service. People who can be easily converted into leads. But, attention, make sure you only send useful information to those who agreed to receive it. Otherwise, the e-mail will probably end up on the Spam list!
If the content of your E-mail Marketing is not relevant, you can be sure that the message will end up in the junk without any more reason. That's why Sanzza produces interesting content that can increase the chances of opening the e-mail, investing in catchy phrases, non-commercial messages, offers, short, objective, and personalized e-mails, among other Content Marketing strategies.
It is not mandatory, but if you let us automate your campaigns with appropriate e-mail software, the process is much faster and safer and leaves you with more free time for other tasks.
Count on our E-mail Marketing experts to segment your database so that each of your campaigns is even more productive. This way, we separate contacts by age range, gender, interests, professions, geographical location, purchase frequency, etc., so that we can send E-mail Marketing according to each customer profile, with personalized offers that attract and meet the needs of your different groups.
In addition to writing your content, we design the layout of your communications according to your company branding and concept. We also customize the content and design to fit the interests and tastes of the different segments of your contact base and develop landing pages to get the best out of E-mail Marketing campaigns. Including inserting links (including a link to remove the subscription), links to social networks, and icons for call-to-action or call to action in order to generate immediate interaction between the reader and your e-mail marketing campaign.
Before sending an e-mail marketing campaign, we test it... one, two, three, or as many times as necessary to identify possible problems related to speed, delivery capacity, subject, links, images, colors, etc.
A good database is essential to achieve good results. That's why you should ensure a list with e-mail addresses of people who have the profile of consumers of your product or service. People who can be easily converted into leads. But, attention, make sure you only send useful information to those who agreed to receive it. Otherwise, the e-mail will probably end up on the Spam list!
Count on our E-mail Marketing experts to segment your database so that each of your campaigns is even more productive. This way, we separate contacts by age range, gender, interests, professions, geographical location, purchase frequency, etc., so that we can send E-mail Marketing according to each customer profile, with personalized offers that attract and meet the needs of your different groups.
If the content of your E-mail Marketing is not relevant, you can be sure that the message will end up in the junk without any more reason. That's why Sanzza produces interesting content that can increase the chances of opening the e-mail, investing in catchy phrases, non-commercial messages, offers, short, objective, and personalized e-mails, among other Content Marketing strategies.
In addition to writing your content, we design the layout of your communications according to your company branding and concept. We also customize the content and design to fit the interests and tastes of the different segments of your contact base and develop landing pages to get the best out of E-mail Marketing campaigns. Including inserting links (including a link to remove the subscription), links to social networks, and icons for call-to-action or call to action in order to generate immediate interaction between the reader and your e-mail marketing campaign.
It is not mandatory, but if you let us automate your campaigns with appropriate e-mail software, the process is much faster and safer and leaves you with more free time for other tasks.
Before sending an e-mail marketing campaign, we test it... one, two, three, or as many times as necessary to identify possible problems related to speed, delivery capacity, subject, links, images, colors, etc.
E-mail Marketing is one of the most powerful tools of Digital Marketing and therefore should not delay anymore sending e-mails to your contacts. We remind you that our e-mail marketing experts are eager to design, send, and test your campaigns. They are eager to be able to transmit the good results to you!
We are Sanzza, a Digital Marketing, Website Creation, and Graphic Design Agency based in Matosinhos.
Our team of creatives, designers, web developers, and digital marketers has a creative spirit, fresh ideas, and an enormous capacity to accept and embrace challenges, to meet your business ideas.
Entrust us with the creation or redesign of your website! Our vast experience in web development for clients from the most diverse areas of expertise ensures you the creation of a modern platform, organized and with easy content management through a simplified and intuitive back office.
Everything you need to attract new customers and close more deals! Contact us!
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CONTACTOS
Tlm: +351 968 104 404
(chamada para a rede móvel nacional)
E-mail: sanzza@sanzza.com
MORADA
Praceta D. Nuno Álvares Pereira, 20,
4º andar DQ - Edifício D. Nuno
4450-291 Matosinhos – Portugal
Tlm: +351 226 169 164
Tlm: +351 968 104 404
E-mail: sanzza@sanzza.com
Política de Privacidade | © 2021 Sanzza Creative Agency. Todos os direitos reservados
Praceta D.Nuno Álvares Pereira,
20, 4º andar DQ - Edifício D.Nuno
4450-291 Matosinhos – Portugal
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